Mommy DeLight

enlightened motherhood, among other things – thought-provoking things to think about… :)

My 4 E’s of Content Marketing

In the last several months, I’ve been doing a lot of thinking about marketing execution for a few different companies that I’m interested in working with.  During my research and many attempts at creating marketing proposals which look professional and correctly portray my ideas, I was suddenly hit with a string of “E” words…  🙂

Engage – It’s not enough to just share information and promote your brand; engaging in conversations, asking questions, and making your company seem “human” is what’s setting the most successful businesses above the rest…  Speak WITH your people, not TO them!

Educate – Educate your prospects and clients!  Don’t just advertise; these days, consumers want information.  Now.  And lots of it!  You will establish credibility as an expert in your industry and gain trust from prospects and clients alike.

Entertain – Share something so wonderful and intriguing that everyone else will want to share it as well!  Go a little off-topic if you have to.  Share industry trends, motivating quotes, relevant photos, videos, and eye-catching content that’s quick to read.

Engage.  Engage more. Engage again.  Then continue to nourish your new-found relationships!   Embark upon a successful professional journey!

Hope this was helpful for someone…  🙂

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2 comments on “My 4 E’s of Content Marketing

  1. Tyler Smith
    April 23, 2013

    I love the Entertain. It gets boring when companies post the same boring things over and over. I think Oreos are so successful because they’ll come up with funny, witty ads out of no where that people will share. Or like KMart’s new ad ‘Ship Happens.”

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